Post by account_disabled on Jan 23, 2024 3:23:48 GMT -5
Kateryna Kushnir, editor and content marketer, author of the Telegram channel "Not just an editor" , answered this difficult question, dividing it into three parts. We publish everything in one article, which will be useful not only for copywriters, but also for those who are looking for a new job. Compare your experience with the requirements of the project Most often, they are refused due to a banal reason: the person does not meet the requirements of the vacancy. For example, when I was looking for writers on an IT blog, I often got feedback from people who wrote things like cell phone reviews or PC user guides. And it seems like experience in IT, but not the one that is needed: gadgets and complex IT systems are completely different topics.
Dealing with a review is much easier than writing an expert C Level Executive List article in Khabr. Hence the logical conclusion: in order to get into the project, you need either to have the necessary experience, or to offer something that will attract your attention without experience . It can be a good knowledge of the subject, for example: you have not written articles on medical topics, but you are a doctor by education. Or a demonstration of understanding of the topic: honestly write that you have not worked with such before, but you offer something - for example, you have studied the articles on the site and in the feedback you offer several topics that you can reveal, tell what will be in these articles. If you really managed to figure out what you need, you will most likely be given an answer. From the editorial office . We are often sent proposals from copywriters to the editorial office. People write about their experience and offer to send their price right away. We answer everyone that we don't need copywriters, but we do need authors.
We suggest that you study the conditions of blog posts and tell about your experience, or tell about some service that helps you in your work. Which definitely won't help you get a project Phrases like "I'm a quick learner" or "I'll pick up on any topic quickly" are statements that can't be verified if you don't have examples of work to back them up. Training someone is another nightmare, and if the employer is not looking for newcomers, he does not want to do it. Benefits that are not important to the client . Once they wrote to me: my advantage is that I write any text in two hours. I know very well what can be written in two hours and what cannot. If gathering information for an article takes a couple of days, what two hours can we talk about? Or dumping: everyone cares about money, but on a normal project, prices below the market are not an advantage: if a person is ready to write for pennies, it is clear that he will not write anything good. Of course, it is possible to offer services at a low price, explaining that experience is required. Sometimes it works, but you have to be prepared for rejection, again because it's not always possible to teach someone. Expertise you don't have .
Dealing with a review is much easier than writing an expert C Level Executive List article in Khabr. Hence the logical conclusion: in order to get into the project, you need either to have the necessary experience, or to offer something that will attract your attention without experience . It can be a good knowledge of the subject, for example: you have not written articles on medical topics, but you are a doctor by education. Or a demonstration of understanding of the topic: honestly write that you have not worked with such before, but you offer something - for example, you have studied the articles on the site and in the feedback you offer several topics that you can reveal, tell what will be in these articles. If you really managed to figure out what you need, you will most likely be given an answer. From the editorial office . We are often sent proposals from copywriters to the editorial office. People write about their experience and offer to send their price right away. We answer everyone that we don't need copywriters, but we do need authors.
We suggest that you study the conditions of blog posts and tell about your experience, or tell about some service that helps you in your work. Which definitely won't help you get a project Phrases like "I'm a quick learner" or "I'll pick up on any topic quickly" are statements that can't be verified if you don't have examples of work to back them up. Training someone is another nightmare, and if the employer is not looking for newcomers, he does not want to do it. Benefits that are not important to the client . Once they wrote to me: my advantage is that I write any text in two hours. I know very well what can be written in two hours and what cannot. If gathering information for an article takes a couple of days, what two hours can we talk about? Or dumping: everyone cares about money, but on a normal project, prices below the market are not an advantage: if a person is ready to write for pennies, it is clear that he will not write anything good. Of course, it is possible to offer services at a low price, explaining that experience is required. Sometimes it works, but you have to be prepared for rejection, again because it's not always possible to teach someone. Expertise you don't have .